Перегляд по темі "web environment, consumer experience, communication process"

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  • Review of Definition “Consumer Experience” and its Qualities 
    Dobrovolska, Viktoriya (* Lviv Polytechnic National University, Ukraine ** University of Bonn, Germany, 2020)
    A product, service consumer experience qualities were reviewed, definition “consumer experience”, concept definition of this term and the pro posed term rationale were proposed; the consumer experience documenting form ...