FORMATION AND REALIZATION OF PARTICIPATIVE CULTURE IN THE CONDITIONS OF THE DIGITAL SOCIETY DEVELOPMENT: COMMUNICATIVE GOVERNANCE AND CYBERHYGIENE

Abstract

The purpose of the work is the implementation of the scientific and theoretical substantiation of the mechanisms of formation and implementation of participatory culture in the conditions of the digital society development. Research Methodology. The research uses general scientific and special methods, in particular: the inductive and deductive method, the method of analysis and synthesis, the dialectical method, the method of system and structural-functional analysis, the nomothetic and ideographic method. Scientific novelty lies in substantiation of the significance of communicative governance as a determining environment for influencing the formation of a participatory culture, and cyber hygiene as the basic element of its implementation in the conditions of the digital society development. Conclusions. The global tendencies of formation of modern communicative management in the conditions of network (digital) society development are analyzed. It is determined that the technological significance of digital technologies is rapidly changing to social, which contributes to the formation of a new participatory culture. It has been established that cyber hygiene has no signs of statehood or privacy, and therefore the digital awareness and literacy of citizens is the basis of counteracting manipulative influence of cybercriminals. It is proved that information psychological weapons are a destructive means of influencing mass consciousness / unconsciousness, therefore, the visual task for the proper functioning of digital society is to master each individual with effective means of protection against manipulation - the norms and rules of cyber hygiene