Cultural Institution Information Pattern Formation within Social Media Communities

Abstract

Goal of the article: to reveal the cultural institution information pattern in present-day conditions and to study formation processes for cultural institution information pattern. Study methodology comprises the set of methods for analysis, synthesis, comparative field studies, classification and entity structure definition. Paper academic novelty. Importance of information activity for cultural institutions and cultural institution information pattern definition are studied in modern environment. The information pattern formation processes are studied for the cultural institutions. A comprehensive emphasis is made on task distribution for the cultural institution IP among separate institution units. Opinions. The cultural institutions should become one of convincing factors of infomedia formation in the national and global dimensions and in proper manner build an active strategy on formation of own information pattern within social media.