Короткий опис(реферат):
The article describes the mechanisms of the personal branding of a gifted person in the
dimensions of cultural practices of the globalized world. The author identifies the cultural
component of the brand, which allows building relationships with the consumer on trust,
confidence in the existence of a direct link of the brand values with its own value system. New
branding approaches have been identified in which electronic culture is actively used. Thanks to
the use of 3D technologies, participants in cultural practices can make the most accurate
understanding of the cultural values and personal brand of the gifted person.
It is stated that in the conditions of commercialization of branding, the participation of persons
in cultural practices requires from them the development of the personal activity, the ability to
take care of their being, the ability to identify and emphasize their individuality.
Суть розробки, основні результати:
The article describes the mechanisms of the personal branding of a gifted person in the
dimensions of cultural practices of the globalized world. The author identifies the cultural
component of the brand, which allows building relationships with the consumer on trust,
confidence in the existence of a direct link of the brand values with its own value system. New
branding approaches have been identified in which electronic culture is actively used. Thanks to
the use of 3D technologies, participants in cultural practices can make the most accurate
understanding of the cultural values and personal brand of the gifted person.
It is stated that in the conditions of commercialization of branding, the participation of persons
in cultural practices requires from them the development of the personal activity, the ability to
take care of their being, the ability to identify and emphasize their individuality.
