Abstract:
Goal of the article: to reveal the cultural institution information pattern in present-day conditions and to study formation processes for cultural institution information pattern. Study methodology comprises the set of methods
for analysis, synthesis, comparative field studies, classification and entity structure definition. Paper academic novelty. Importance of information activity for
cultural institutions and cultural institution information pattern definition are
studied in modern environment. The information pattern formation processes
are studied for the cultural institutions. A comprehensive emphasis is made on
task distribution for the cultural institution IP among separate institution units.
Opinions. The cultural institutions should become one of convincing factors of
infomedia formation in the national and global dimensions and in proper manner build an active strategy on formation of own information pattern within social media.
