The collective cultural identity as a source of creation of the public ideal of Ukraine: The archetypal and axiological aspect

Abstract

The study explored the phenomenological value of understanding human and social existence within the modern socio-humanitarian paradigm, highlighting how digitalisation, cultural diversity, and socio-historical factors shape information access, social interaction, and the pursuit of a human-centered cultural ideal. The purpose of the article was to determine the role of cultural identity in the formation of a human environment that captures the experiences of all Others through the internalisation and externalisation of the extra-historical unconscious in the form of a “double coding” of associations of semantic dominants of the human-dimensional space of culture. The archetypal axiological approach viewed collective identity, cultural code, and archetypes as key factors shaping Ukraine’s public ideal in its socio-cultural space. Cultural identification takes place in two stages: in the cultural and artistic communication of people within the framework of social solidarity; through shared historical experiences and archetypal values, the preservation of collective mental frameworks fosters integration, identity, and value-oriented actions for the common good. The article emphasised the existence of a dialectical unity of the processes of formation of collective cultural identity, the axiosphere of the public ideal and the formation of the public ideal of the socio-cultural space. The article analysed the archetypal construct “Home” – “Heart” – “Field” – “Temple” – “Hero” as an imaginary sphere of collective mentality in terms of its relationship with psychology, thinking and culture. These archetypes contain a strong emotional significance and the potential for associative creation of individual and collective mentality according to the ancient formula “future character of the early”. It is substantiated that the archetypal-axiological approach is innovative, since it has three vectors of application at the personal (subjective), transpersonal (objective) and interpersonal (intersubjective) levels. The results of the study can be put into practice through the introduction of independent cultural and artistic practices to form a system of moral and ethical responsibility and promote social integration of society, taking into account the performative nature of social reality