Visual illusions as a means of aestheticisation of the object-spatial environment

Abstract

The article’s relevance lies in the need to enrich the designer’s creative experience, open up new possibilities for visual communication, and elevate visual culture to a new level. The article’s aim is to outline the role of visual illusions in the aestheticisation of the object-spatial environment, using examples of techniques that enable designers to achieve visual effects when arranging creative spaces. The article discusses the role of visual effects in the design of object-spatial environments, which result in visual illusions. They represent perceptual distortions of reality, where there is a discrepancy between the physical parameters of an object or subject and how the human brain interprets incoming visual information. By evoking vivid sensations, visual effects can contribute to a deeper emotional connection between the environment and the audience, making it memorable and recognisable. People actively apply visual illusions in arranging their living environment to change or adjust existing forms and spaces. This allows for a fresh perception of the surrounding world, accomplishing a psycho emotional “renewal”, and satisfying the need for novelty in cognitive and emotional experience. The use of visual illusions can significantly enrich a designer’s creative arsenal, open new horizons in visual culture, encourage unconventional thinking, and go beyond the boundaries of traditional approaches to visual communication. By experimenting with various forms of illusions, designers can develop new methods to influence perception and emotions, thus expanding the horizons of their creativity. The ability of designers to use unconventional images in design, and their capability to create deep, emotionally resonant, and memorable designs will attract the audience’s attention, forming a vivid first impression of the object-spatial environment. The practical value of the work lies in its actualisation of the role of visual illusions in aestheticising the object-spatial environment, in satisfying human needs for novelty and artistic arrangement of space