Короткий опис(реферат):
Дисертацію присвячено вивченню й узагальненню особливостей
«спеціальної художньої події» — новітнього морфологічного
утворення режисури масових дійств сучасної культури.
У дослідженні проаналізовано аспекти зближення на новітніх
принципах взаємодії культури повсякденності і художньої культури
й виникнення на цьому перетині явища «спеціальної художньої
події».
У роботі подано широкий матеріал щодо типології «спеціальних
художніх подій», окрему увагу приділено особливостям їх
застосування. Доведено, що «спеціальна художня подія» є
поліфункціональним явищем, спрямованість якого залежить від
цілей та завдань організаторів.
Основну частину дослідження присвячено вивченню існування
«спеціальних художніх подій» у сучасному соціокультурному
просторі. Виявлено особливості «спеціальних художніх подій» як
інструментів впливу на суспільну й індивідуальну свідомість.
Обґрунтована роль «спеціальних художніх подій» у процесах
створення та трансляції сучасної культури. У дослідженні вперше
введені до сучасного наукового обігу приклади організації
різноманітних «спеціальних художніх подій» та їх сучасна
типологія.
Суть розробки, основні результати:
The thesis is concerned with the consideration and generalization of
the characteristic features of a “special artistic event” — the latest
morphological formation of the art direction of mass actions in the postclassical culture. The thesis is based on the culturological and art
criticism approaches, since the formation of “special artistic events” is
comprehensively considered using a wide range of methods and
approaches of culturology (in particular, synergetics) and art criticism.
The qualifying scientific work presents a wide range of materials on
the typology of “special artistic events”, with the particular emphasis on
the specific features of their application. To determine these types the
author has formed the classification of “special artistic events” on the
main parameters: target audience: the events are divided into “external”
and “internal”, or “closed” and “open”; the aim of the organization: e.g.
the spread of cultural values, the formation of a cultural environment, the
establishment of an emotional bond between a particular organization and
its target audience, the introduction of ideas, the image formation,
information dissemination, teaming up with a specific community, the
promotion of goods or services, the creation of a newsworthy event, etc.;
a topic, an occasion for an event (rooted in the social (personal)
consciousness and the newest ones); social and cultural environment
(cultural, political, social, corporate, sports and other “special artistic
events”); the market size of an organization of a “special artistic event”:
transnational, national, interregional, regional, urban, personal. The
classification of “special artistic events” is theoretical, since any of the
aforementioned types can be embodied in various forms and serve
different purposes. The main part of the thesis touches upon the issue of
the existence of “special artistic events” in the contemporary social and
cultural space. The author reveals the features of “special artistic events”
as tools of influence on social and individual consciousness.
The research describes the organization of “special artistic events” as
a movement in contemporary directing. The author analyzes the process
of development of the director’s plan and the creation of a scenario of a
“special artistic event”, asserts the role of a director in shaping the means
of artistic expression and directing techniques that are applied in creating
“special artistic events”. It has been found that “special artistic events” in
empirical and artistic reality are characterized by: staginess (the
development in a certain plot, including a tipping point); installation (the
combination of different elements of culture, for the sake of creating a
single canvas of a “special artistic event”); determination (the focus on a
specific goal, target audience); coincidence (typical both for the events in
the empirical reality arising from a certain coincidence of circumstances,
and for “special artistic events”) — regardless of the fact that the latter
have a specific organizer and are carefully planned, the subject perceives
them as an event that breaks his routine); fluidity, or procedurality ( a
“special artistic event” is based on the material from the past, is intended
to make changes in the future, but always happens here and now at the
present moment); symbolization, which is characteristic only of “special
artistic events”, is the only difference between the artistic event and the
empirical one.
The author substantiates the role of “special artistic events” by having
analyzed the processes of creation and transmission of contemporary
cultural values. The research presents an attempt to introduce the
examples of organizing various “special artistic events” into the
contemporary scientific discourse. Different types of “special artistic
events” are systematized and summarized.