Communicative potential of stop-motion animation in the practice of modern design

Abstract

The relevance of the research is determined by the need to substantiate and implement effective visual narrative media formats for creating effective visual communications capable of clearly conveying messages and ideas to the viewer. The purpose of the work is to reveal and evaluate the communicative potential of stop-motion animation in the context of audiovisual practices of modern design. Research methodology is formed by general scientific and special methods, in particular, comparative and historical analysis, scientific analysis and synthesis, methods of visual observation, modeling, art history and content analysis. The research substantiates the technical techniques, formal and artistic approaches of stop-motion and reveals their influence on the communicative potential of animation in the context of various project tasks. The effectiveness of the tools of stop-motion animation in modern audiovisual design practices for increasing the emotional involvement of the audience and improving the perception of content due to attractiveness and experimentation has been proven. The ability of stop-motion animation for detail, visual saturation, expressiveness and emotional expressiveness can play a key role in solving design problems where a deep narrative impact needs to be achieved. The paper substantiates the expediency of using the main technical techniques of stop-motion animation in the implementation of specific conceptual project tasks, in particular in short animated f ilms of various genres, in advertising videos, in art projects, where the goal can be achieved due to the high artistic characteristics of the visual series, interactivity and emotional interaction with the viewer. The practical value of the work is determined by the possibility of implementing the research results into practical recommendations for the implementation of specific projects. The results of the research can be useful in the academic community for the further development of the theoretical foundations of stop-motion animation and the expansion of project approaches in educational courses related to audiovisual art and visual communication