Activation of varieties of cultural tourism as a factor in the development of the regional socio-cultural space

Abstract

The activation of varieties of cultural tourism, which is aimed at promotion local objects of cultural and natural heritage and improvement the tourism industry, innovative activities in the socio-cultural sphere and the formation of new leisure spaces, also contributes to improving the tourist attractiveness of regions and increasing the economic viability of local communities. The aim of the work is to consider the specifics of the development of cultural tourism and the use of tools for the promotion of cultural heritage at the global level in the context of the transformation of the regional socio-cultural space, in particular virtual. The selection of methods is determined by integrated approaches to the interpretation of the varieties of cultural tourism and the use of a complex of methods of sociocultural and polysystemic analysis, which combines a systemic method, a method of cultural modeling, systematisation of materials and generalisation, a comparative method, which made it possible to determine strategic priorities for the development of regional cultural tourism. The creation of a regional tourist product, through the activation of varieties of cultural tourism, opens up new opportunities for promotion local traditions, ethno-cultural, natural and urban heritage of Ukrainian communities; motivates to visit regional cultural events and museums; creates conditions for filling travels with creative experiences and impressions from communication with various cultural communities of Ukraine. The practical value of the study consists in the expansion of ideas about the application of tools for the activation of varieties of cultural tourism in the context of the use of socio-cultural management technologies, the presentation of elements of cultural heritage and natural landscapes for the development of the regional socio-cultural sphere