Метою статті є обґрунтувати методологію творчості на основі порівняльного аналізу праць М. Гайдеггера («Джерело художнього творіння») та А. Бергсона («Творча еволюція»). Методологія дослідження базувалася на футурологічному, ...

The article defines the role of semantic and stylistic synonyms in the texts of social advertising. Social advertising plays an important role in the harmonization of human behavior in society. The means of targeted ...

In the article we analyze the pragmatic potential of antonyms in achieving the goal of advertising communication of social orientation.

Introduction. Social advertising is an important form of mass communication that regulates the behavior of individuals in a society in order to ensure optimal conditions for their interaction. Specifics of social ...

The article attempts to establish a connection between psycholinguistic aspects of social advertising‘s texts and their grammatical design.

The article outlines the rows of joint-rooted words, which are used in various thematic groups of social advertising, the role of semantic lexical-word-forming fields is determined in achieving the illocutionary goal ...

Бугайова О. І. Соціальна реклама: вербалізація та соціалізація поняття. Міжнародний вісник. Культурологія. Філологія. Музикознавство. 2014. Вип. 11(1). С. 175-180.

The social advertising texts are a special product of speech activity, which should have a projected impact on the recipient in order to harmonize a person, first of all, as a member of society. And to achieve this, ...